What is marketing in ABF?

At the heart of ABF Marketing is the passion to engage consumers in our products and brands. In a competitive and dynamic FMCG landscape, we have to be at the top of our game to capture the attention of consumers. Our brands are bought by 93% of UK homes, selling over 1.4 million packs a day, making ABF Marketing a vibrant, fast-paced and exciting place to be. Over the course of your 2-year scheme in ABF you will gain diverse experience in Marketing across at least two different businesses and roles.

What will you be doing?

One of the unique aspects of our Marketing programme is the opportunity to rotate between different ABF businesses, giving you an insight and experience of working across different brand portfolios.

As a Marketing Graduate you will:

• Project manage the development of new products, brief new packaging designs, execute marketing campaigns including digital, press, TV and radio. Build your knowledge of your consumers’ to understand their lifestyle, so that you can tailor all marketing activity to their needs.
• Analyse, understand and interpret brand performance data and make recommendations to the wider business to ensure we hit commercial targets.
• Support developing the brand strategy and plan future marketing activities.

At the end of the scheme, previous graduates have joined ABF brand teams as an Assistant Brand Manager.

Where will you be working?

There are 8 businesses which support 7 schemes. These are based all over the UK. You would start your scheme at a UK based site; then potentially get the opportunity to move to another site or business. This move will be driven by where there is a great business opportunity for you to continue to grow and develop.

What support can you expect?

Whilst the ABF Marketing Programme gives you real responsibility from day one and encourages you to be independent, you will be supported throughout. As a graduate you will have:

• Your Line Manager and team to support you day to day
• Your buddy who will help you to settle in
• Your graduate cohort

You will also receive regular programme-specific and general development training sessions throughout the 2 years, which will help you with skills such as delivering presentations, managing time effectively and project management.

What's the application process?

The process is a few stages long and nothing to be worried about!

1. An online application
2. Online psychometric tests
3. Video interview- it’s best to prepare for this as if it were a standard face to face interview
4. An assessment centre, you will be invited down to one of our ABF sites and this will usually entail a competencies and skills based interview, presenting back on a case study, and a group exercise.

All of these stages are designed to get to know you and to understand your passion and strengths that would make you a great fit! So be yourself, and talk about specific examples that help demonstrate why you’re fab!