Who are we?
The clue is in the name… nestled on the South coast of England in lovely Brighton, we are proud to own ‘High5’, an energy and hydration nutrition brand, and ‘Reflex Nutrition’, a strength and endurance nutrition brand. We are ABF’s smallest business, and merged only 2 years ago in 2017.
Our sales are spread equally across the UK and International markets and we reach our consumers through online, specialist and traditional retailers. So it’s no surprise that 50% of our sales are online. We operate in a high-growth, fast-moving category and our people are perfectly geared up for that – we’re positive, high-energy, down-to-earth, relationship-focused and obviously, love sport!
Although we are new, we are already a £20m business with an exciting growth agenda, particularly in our international markets which make up 50% of the overall business. Our business is different to classic FMCG due to the consumer engagement with our products, international markets and the different channels we sell through.
What makes us special?
At AB Sports Nutrition, we strive to offer the ultimate sports nutrition products and service to support our consumers. The success and growth of the company relies upon the energy, enthusiasm and commitment of every department. Without the high standards and performance of every member of staff within the company we would not be as successful.
We recognise that everyone has a valuable contribution to make and we empower our employees therefore to channel their enthusiasm and creativity in a way that inspires each to achieve their best, every day.
We provide an environment that encourages people to utilise their skills, and create opportunities to learn and to develop as an individual. The ethos of our products translate into our culture - we are energetic, passionate about delivery, and engaged in everything we do.
Where are we based?
AB Sports Nutrition
Sea View Way, Brighton
BN2 6NT, United Kingdom
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Feeling strong and living long
Nutritious products with amazing natural flavours
We offer 7 different graduate schemes, each offering fantastic opportunity and development. Click below to find out more about what we have to offer in ABF Grocery!